The Head of Affiliates is responsible for the successful management of multiple affiliate programs, in line with its clients’ acquisition and commercial priorities and targets. Reporting directly to the Director of Affiliate & Partnership Marketing, they will need to be the authority on everything affiliate-related and work to ensure that the affiliate management team is continuously and sustainably working towards achieving the overarching goals of the business through a combination of effective planning, best practice usage and outstanding performance management. The Head of Affiliates will drive the team through an example-led management style in order to develop a world-class business unit. Regular, detailed updates regarding performance against OKRs, marketing initiatives and other important information will need to be communicated effectively to a wide audience.
• Ensure that there is sufficient planning in place to achieve targets and, where necessary, play an instrumental role in helping to forecast future performance
• Plan, execute and maintain effective ROI-driven acquisition activities to drive quality traffic to client brands
• Lead the Affiliates Team by example, encouraging maximum performance and providing support where needed
• Develop strategic marketing initiatives for key affiliate accounts, and support affiliate team members with the same
• Construct executive-level reports and presentations that communicate overall marketing results and convey actionable, analytical findings and insights
• Build a strong internal network for collaboration and knowledge transfer with other parts of the business
• Ensure the integrity of the affiliate programs at all times, including the accuracy of data, financial commitments to affiliate partners, and reputation management of clients
• Represent the affiliate programs in senior management meetings
• Encourage team members’ professional development
• Conduct employee performance reviews and manage team calendar
• This role requires a high level of experience in digital marketing and affiliate management, particularly in online gaming, as well as tangible management ability. The successful applicant will ideally have the following:
• 7+ years’ experience in a digital marketing environment, preferably performance-based
• Self-sufficient approach to working – guidance and management will be provided, but autonomy and decisiveness is expected
• In-depth knowledge and understanding of the core business metrics and KPIs
• Outstanding communication, leadership and analytical skills
• Strong business development, presentation and negotiation skills
• Very strong grasp of affiliate marketing, including general knowledge of digital marketing (SEM, PPC, ASO, etc.)
• Practical experience leading a team of multiple staff members (mix of office-based and remote)
• Ability to organize, track and prioritize multiple projects
• Ability to analyze, interpret and present data and results in engaging, meaningful and productive ways
• Ability to organize, prioritize and manage multiple projects simultaneously
• Solid experience and knowledge of online tracking (cookies, HTML tags, postbacks, dynamic parameters, etc.) is essential
• Strong working knowledge of the MS Office suite of applications is essential
• Experience with other applications such as SEMrush, Google Analytics, Ahrefs, VPN tools, AppsFlyer and affiliate management platforms would be advantageous
• Travel may be required to attend conferences or meetings approximately 3-4 weeks per year
